Vanity Fair Campaign Hollywood

I was the driving production force behind Vanity Fair's Campaign Hollywood, the premier weeklong celebration leading up to the Academy Awards, overseeing a sprawling portfolio of exclusive parties, film toasts, luncheons, and bespoke VIP experiences in 2016 and 2017.

I led the team in building and executing every element of the week from the ground up, managing an impressive roster of luxury sponsors including Chrysler, FIAT, Genesis, L'Oréal Paris, Lancôme, Giorgio Armani Beauty, YSL Beauté, Viktor & Rolf, Stuart Weitzman, Barneys New York, and Dom Pérignon.

Among the notable productions was the Vanity Fair Social Club, an invitation-only interactive space, conceived and executed for influencers, journalists, and magazine guests to write, work, and socialize throughout the week, featuring daily programming anchored by the beloved Oscar predictions panel. 

Each sponsor was woven seamlessly into the experience through curated activations including Happy Hours, hair styling and makeup touch-ups, photo booth moments, giveaways, and automotive display experiences — delivering measurable value and press coverage to brand partners while maintaining the editorial sophistication Vanity Fair demanded.