Artsy

As Director of Experiential at Artsy, I led the creation and execution of the company's global event strategy, building a robust portfolio of activations across the world's most prestigious art markets (Miami, Paris, Hong Kong) that positioned Artsy as a cultural force far beyond its digital platform. 

I managed a sophisticated roster of brand partners including Gucci, UBS, BMW, American Express, Bombay Sapphire, Bergdorf Goodman, and Dior, developing revenue-driving experiential moments that gave luxury and financial partners meaningful, editorial-adjacent integration.

Standout programs included the Bombay Sapphire Artisan Series partnership that culminated in a large-scale public art installation in New York City, and the Dior x Bergdorf Goodman window takeover.

I helped establish Artsy's experiential division as a model for how digital-first media brands can build authentic, high-value physical experiences — earning coverage and credibility across the art world.